It is not the best idea to get a website designed by a graphic designer unless they have a web design department which has a proven track record. Web design is highly specialised, and you will do better with a web design company. Even then, you need to keep charge of your project because the site for a bricks-and-mortar business needs to be different from other websites.
Whatever the designer may do, it is essential that he follows these rules, which do not apply to internet marketing sites pure and simple or to information sites. You need to get these right to get a profitable business website design. Here is some detail you should make sure your designer follows: A) The navigation structure should take the searcher from every page to the main pages, and to the next page in the sales process. B) There should be hyperlinks to the next page in the sales process.
Don’t imagine for one moment your website is a corporate brochure design }modifed for the web|converted to code for the internet}. And make sure they are drawn into the sales page or order page in a natural way.
Many people try to make their sites too busy, with too much stuff on it. You must keep the prospect in the sales loop, which might include the ‘About Us’ page to show you are an established trader.
Remember also that web design is not like brochure design. The colours come out different, there are limitations on the resolution and shape of the images and text, which you don’t have with brochures.
